A successful French brand.

Julbo is fully kitted out and ready to race in a fiercely competitive international marketJulbo market.
At a time when commercial and financial exchanges are becoming increasingly internationalised, there are still some French firms that succeed in their market without turning their back on their founding values and without relinquishing all or part of their capital to major industrial or financial groups:
Julbo is one such company.

A French brand and major player

An independent family-run firm, Julbo pursues its own strategy in the world eyewear market fiercely
fought over by brands belonging to the major global groups. Its strategy has been crowned with
success as the Jura brand has experienced 300% growth in its turnover over the past 10 years.
Distributed in more than 55 countries, Julbo exports more than 50% of its production volume
abroad. Branches have been specially created in countries where the prospects of development
are extremely good, such as Switzerland and Germany. A sales force of more than 250 now
represents the brand throughout the world. For 2008 Julbo’s turnover is expected to grow by 10%.
A rare phenomenon for a French company of this size, Julbo is also marketed in the United States
through a subsidiary and has a loyal customer base there. In 2004, Julbo was even winner of the
“Best Gear of the Year” award from Outside magazine. This market represents major potential
growth. Julbo is making efforts in the USA to recruit American sports people to Team Julbo.
Marketing is managed from France and adapted to the American market.
Finally, Julbo, expert in protecting eyes against the sun in high-exposure locations, aims to become
a global partner to opticians and to set standards in sunglasses and prescription eyewear.

An independent brand

Founded in 1888 by Jules Baud, the brand is now in its 120th year. 100 % of its capital is held by
the Baud family. The company is directed by two brothers Christophe (in charge of sales and
marketing) and Matthew (responsible for development).
The company has 70 employees and half of its production comes from Julbo’s own factories.

An innovative brand developing its own technologie

Julbo is primarily a technical brand. Here, innovation starts with mastery of the creative process:
design, modelling, scanning, reconstruction on 3D software… the brand’s own concept developers
and designers work in collaboration with Team Julbo athletes (Enak Gavaggio, Franck Cammas,
etc.) and professionals from the Ecole Nationale de Ski et d’Alpinisme (ENSA, the French National
School of Skiing and Mountaineering) and the Ecole Nationale de Voile (ENV – the National Sailing
School), technical advisers for the development and refinement of the products. With such
collaborative assistance, Julbo generates innovations each year, developing new frame concepts to meet new sporting requirements.
Julbo has integrated Research and Development to manage the technical aspects (computer-aided
design, mechanical workshop for the creation of its own tools, moulds and components).
Drawing on its experience and expertise, Julbo selects the best materials and applies specific
coatings – anti-reflective, ant-fogging, water repellent finishes etc. to create exclusive, highperformance lenses.
All Julbo eyewear meets European, American and Australian standards, guaranteeing visual
reliability and safety.
Now a reference brand in the sports sunglasses sector and an acknowledged leader in children’s
sunglasses, Julbo is extending its development to cover sunglasses aimed at the general public, and
winter sports goggles and helmets. The brand launched itself in 2007 on the children’s prescription eyewear market.